ABSTRACT
The outbreak of COVID-19 promoted the further development of the Cross-border E-commerce (CBEC) industry worldwide. Due to lockdown and home quarantine policies, many countries across the globe followed the complete closure of shopping malls, transport networks, schools, universities, etc. This study aims to investigate factors that influence purchase intention of consumers in CBEC in post-pandemic era. Stimulus-Organism-Response (SOR) model, along with Howard-Sheth Model of consumer behavior and Technology Acceptance Model (TAM) has been employed to develop a structural model for the research. An empirical study including 322 copies of questionnaire were collected and were analyzed by SPSSAU. It has been found that input stimuli such as significant stimuli, symbol stimuli, social stimuli affect personal perception, while personal perception such as perceived risk, perceived usefulness and perceived ease of use affect purchase intention negatively or positively. Based on the study, suggestions were put forward for CBEC platform for further development. © 2022 International Consortium for Electronic Business. All rights reserved.
ABSTRACT
Production fragmentation across multiple regions can result in a regional shock propagating along value chains to a wider array of regions. We propose a methodological framework to measure the economic exposure to regional value chain disruptions due to city lockdown during Covid-19. The exposure index is evaluated by applying a hypothetical extraction method to a regionally extended inter-country input-output framework incorporating China's interregional input-output table. Our methodology can be adapted to conduct disaster impact analyses at city, state and country levels. It provides a tool for the immediate assessment of the economic risks of value chain disruptions, enabling quick policy responses.